Home > Services

Services

Enterprise Transformation and Market Access Service

Through our Enterprise Transformation and Market Access Service, we build the capacities of Small and Medium Scale enterprises (SMEs) and transform them into export-oriented companies to achieve their maximum potential. We provide right knowledge, strategic advices, and guidance for them to enter and be successful in international markets. This model will encourage SMEs to develop innovative products, increase competition, generate employment and develop their spirit of entrepreneurship while achieving organizational goals.

VSSl

VSSL Global has its own unique proven model which enables enterprises, especially SMEs, to transform into export-oriented companies. VSSL Global has proven that any enterprise, which goes through our Enterprise Transformation and Market Access Model (ET & MA Model), will succeed in the domestic as well as international market. This model can be applied for companies operating in different sectors (manufacturing, trading, and service).

VSSL Global ET & MA model comprises of the following steps;

VSSL Global ET & MA model comprises of the following steps
Step 1
Company Analysis
  • 1.1 Company’s current performances / results
  • 1.2 Company’s available skills, core competencies and capacity
  • 1.3 Proposed solutions for weaknesses identified
  • 1.4 Analysis of company’s strategic direction
  • 1.5 Product - Market Matrix (PMM)
  • 1.6 Proposed new product range
Step 2
Market Research
  • 2.1 Market Research and Intelligence
  • 2.2 Market Trends and Sales Potential
  • 2.3 Potential Buyer Requirements
  • 2.4 Price Point Analysis
  • 2.5 Compliance Requirements
  • 2.6 Trade Structures and Channels
  • 2.7 Preferential Trade Agreements (PTA) and Trade Barriers
  • 2.8 Competition Analysis
Step 3
Strategy Formulation
  • 3.1 SMART Company Goals
  • 3.2 Critical Success Factors and KPIs
  • 3.3 Gap Analysis and Corrective Actions
  • 3.4 Company Strategies
    • – Growth Strategy (Exploit Core Competencies)
    • – Defence Strategy (Fight against competitors)
    • – Improvement Strategy (Improve present performance)
    • – Retreat Strategy (Avoid core problems)
Step 4
Go-to-market Strategies & Execution
  • 4.1 Manage Marketing Instruments
  • 4.2 Market Entry Strategies
  • 4.3 Pitch Deck
  • 4.4 Sales Funnel
  • 4.5 Lead Generation and Conversion Process
  • 4.6 Inbound and Outbound Marketing Strategies
  • 4.7 Action Plan (activities, deadlines, and budget)